BT Retail has revealed the pricing for its new 'superfast' broadband service, called BT Infinity. The new consumer service uses fibre optic cabling to offer download speeds of up to 40Mb/s and upload speeds of up to 10Mb/s, making it the fastest in the UK, claims BT. Pricing will be from £19.99 per month.

BT says Infinity will 'transform' consumer experience of the Internet, benefiting all internet users. Households with multiple computers/Internet devices will enjoy simultaneous use of services such as HD catch-up TV, social networking and the sharing of photos or films, among others.

The faster service will also benefit the increasing numbers who go on-line for entertainment services, offering high-quality streaming of video from iPlayer and YouTube, and downloads up to seven times faster on iTunes. Online gaming will also be up to 30 per cent faster, giving gamers a real advantage over the competition.

Gavin Patterson, chief executive officer, BT Retail, said: "The Internet is essential to our customers' lives and they are demanding more and more as richer and even more compelling services become available. BT Infinity gives customers the capacity and reliability they need in an instant and at a great value price they can afford. We want to give our customers the best possible online experience and are committed to rolling out superfast speeds across the UK."

Customers in Muswell Hill, Whitchurch and Glasgow Halfway have been enjoying the faster speeds through a BT trial. The service will be made available to four million homes and businesses by the end of December 2010, following the roll out of the technology by Openreach, BT's local access division. However, those in rural areas may have to wait considerably longer.

Today's announcement is part of BT's longer-term programme to make superfast broadband available to at least 40 per cent of the UK, some 10 million homes and businesses, by the summer of 2012. The company has pledged to spend £1.5 billion, the UK's biggest single commercial investment, in rolling out fibre to the cabinet (FTTC) and fibre to the premise (FTTP) services.

BT is also launching a new superfast broadband service to business which will be known as BT Business Total Broadband Fibre. From 25th January, new and existing BT Total Broadband and BT Business customers in an enabled exchange areas will automatically be eligible for the up to 40 Mb/s broadband service.

If you would like to discuss your broadnband options, please contact Synergy Mobile Solutions today.